• Trade capital expense for variable expense – Instead of having to  invest heavily in data centers and servers before you know how you’re  going to use them, you can pay only when you consume computing  resources, and pay only for how much you consume. 

• Benefit from massive economies of scale – By using cloud  computing, you can achieve a lower variable cost than you can get on  your own. Because usage from hundreds of thousands of customers is  aggregated in the cloud, providers such as AWS can achieve higher  economies of scale, which translates into lower pay as-you-go prices. 

• Stop guessing capacity – Eliminate guessing on your infrastructure  capacity needs. When you make a capacity decision prior to deploying  an application, you often end up either sitting on expensive idle  resources or dealing with limited capacity. With cloud computing, these  problems go away. You can access as much or as little capacity as you  need, and scale up and down as required with only a few minutes’  notice. 

• Increase speed and agility – In a cloud computing environment, new IT  resources are only a click away, which means that you reduce the time  to make those resources available to your developers from weeks to  just minutes. This results in a dramatic increase in agility for the  organization, since the cost and time it takes to experiment and develop  is significantly lower. 

• Stop spending money running and maintaining data centers – Focus  on projects that differentiate your business, not the infrastructure. Cloud  computing lets you focus on your own customers, rather than on the  heavy lifting of racking, stacking, and powering servers. 

• Go global in minutes – Easily deploy your application in multiple  regions around the world with just a few clicks. This means you can  provide lower latency and a better experience for your customers at  minimal cost.